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Welcome to

Loving The Process

We help writers get out of their heads, and into their hearts,

so they can write the stories they were born to write.

Are you a writer struggling to write your stories?

  • Do you feel overwhelmed by your own ideas/inner saboteurs?

  • Are you drowning with guilt over not knowing where to start or how to keep yourself going?

  • Do you long to feel confident with your creative process, knowing that any story you can dream up, you can complete joyously?Even with a deadline looming?

  • Do you crave the intimate, and often hilarious, bond that only fellow creatives seem to understand?

If you answered yes to any of these questions, Loving The Process can help. Hop on a call with writing and creativity coach, Holly Payberg-Torroija, to find out how. 

Loving The Process is
a Coaching Program & a Community


A word from our Founder, Holly Payberg-Torroija


As a writing and creativity coach, I take the stance that if you are someone with a desire to write, then you are a writer. It’s that simple. The rest is just details we can work through together. 


I know the stories are already in there, because stories live in all of us, we just have to get to work on peeling away the layers of doubts/fears and limitations that block you from allowing your voice its free and full expression. Then settle into a mindset most conducive to learning to love the process.

Becoming a masterful writer, with the power to move people, is a marathon, not a sprint. It’s a craft that takes years to develop, and even longer to make a living at (if that’s your ultimate desire). If you can accept that, and settle in for the long haul, developing a sustainable daily practice, you will eventually become great at your craft. It’s just math.

I created Loving The Process to give writer's the kind of love, guidance and nurturing I wished I would have been given in my 30 plus year journey as a writer/producer in Hollywood.

I believe every writer needs 3 key things in order to be successful:

  1. Time/space to go deep and find their creative voice.

  2. A Process unique to their strengths/weaknesses, that they can count on to help them bring forth their precious stories, every time.

  3. Community they can lean into and grow with, to share resources and help them navigate the windy road ahead.

For all these reasons, Loving The Process is both a coaching program and a community designed to support writer's, of all levels, through every phase of the journey from concept to completion.


Learn more about Holly...

Just Need the Writing Community?
Join the Writer's Gym today and get in on those FREE monthly workouts!

Writer's Monthly Workout
Multiple Dates
This monthly workout is equal parts writing exercises and networking time because every writer needs healthy doses of both.
Apr 05, 8:30 PM – 10:00 PM EDT